Carphone Warehouse has leaked the details of the next Google-branded smartphone days before it was supposed to have been announced.
The UK retailer posted pictures and full specifications of the Nexus 4 on its website.
A spokeswoman for LG - the device's South Korean manufacturer - was not aware of the issue when contacted by the BBC.
The pages were taken off the store's site shortly afterwards.
Carphone Warehouse later issued a statement saying: "Unfortunately a pre-order page for a new handset that we plan to range went live prematurely. We've now rectified this and apologise for any confusion caused."
The leak came ahead of a press event in New York on Monday which Google had said would be Android-themed.
Tech firms often use the element of surprise to build anticipation for their product launches.
Although unverified images of devices often appear on blogs in the run-up to such events, it is unusual for a large retailer to publish the full specifications of a product days in advance.
Neither Google nor LG were able to provide a comment.
Big screenThe deleted pages revealed that the Android-powered handset featured a 4.7in (10.2cm) display with a resolution of 320 pixels per inch.
That makes it roughly the same size as the best-selling Samsung Galaxy S3 and HTC One X handsets, but with a slightly higher pixel density. That should, in theory, mean more detail when watching films or other high-resolution content.
It also includes an 8-megapixel camera on its rear, is powered by a quadcore Snapdragon processor made by Qualcomm and boasts a feature that lets it take "360-degree panoramic photos".
Although the pages are now offline, they can still be viewed using Google's own webpage cache feature on its search tool.
More to come?Google may still have a few surprises left. There is speculation that it will also unveil tablets by other manufacturers next week. It already sells a tablet made by Taiwanese firm Asus.
The strategy to outsource production of devices has attracted attention since its own Motorola hardware unit, which does not make Nexus products, posted a $527m (£327m) operating loss in its third-quarter results.
The Carphone Warehouse incident is Google's second premature release in a week.
On 18 October, its shares were suspended after its profit figures were accidentally released during the New York trading day.
Its shares dived as a result, wiping $19bn off its share price before action was taken.
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