Twitter boss Dick Costolo has posted the first video tweet, demonstrating how to make steak tartare in six seconds.
He posted the embedded video using an app from start-up Vine, which Twitter bought last year.
In keeping with the micro-blog's ethos, Vine is designed to enable users to post videos no longer than six seconds.
They will also be able to follow other Vine users and search for clips from people they know.
It is expected to be available initially as a standalone app from the Apple store.
"Video will be the next new front in the battle to add more functionality to social platforms," said Adrian Drury, lead analyst with research firm Ovum.
"In a way it is surprising that it has taken this long to integrate micro-video blogging," he added.
"This is Twitter's first effort and we see it as an early experiment and it will be interesting to see how consumers respond."
IDC analyst Alys Woodward said: "I'm not convinced that the steak tartare video was the best example they could have used, as six seconds is too short to give enough information on how to cook anything."
She added: "Twitter needs to ensure it can prevent offensive videos from being widely shared and I haven't found any evidence that Vine does that."
Annoying?Some critics have pointed out that the video, in its current form, plays continuously in a loop, which could become irritating.
"I would welcome one in every 10 or 15 tweets having a video element but a cascading stream I would find pretty annoying," said Mr Drury.
"Twitter will see how people respond and if users don't like it presumably they will change it," he added.
Vine has already launched a Twitter page but has so far published no tweets.
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