Facebook sorry for 'gory' baby ad ban

Written By Unknown on Kamis, 11 September 2014 | 23.34

By Amelia Butterly Newsbeat reporter

10 September 2014 Last updated at 13:24

Hudson Bond

This is Hudson Bond - he is almost two months old and he needs a new heart.

His family, from North Carolina, have been raising funds to help cover medical costs, while he waits for an organ transplant.

Like many charity appeals, this one has been using social media to raise awareness and ask for donations.

Hudson's father, Kevin Bond, says Facebook stopped him boosting an advert appealing for help, because it was too "scary" or "gory".

Facebook's response to the Hudson Heart campaign

The picture Kevin had used for his Hudson's Heart appeal showed his son attached to various tubes and medical equipment.

The site has now apologised to the media for its actions. Kevin has told Newsbeat that they have yet to contact him directly.

"The ad was time sensitive. Reversing their decision days later fixes nothing," he says.

"Further, the company still hasn't contacted me directly. Had I not read their half-hearted apology on the media I'd have no idea it existed."

Facebook sent a statement to Newsbeat, saying sorry for stopping the advert from being boosted.

"This was a mistake on our part, and the ad has been re-approved. We apologize for any inconvenience this caused the family," a spokesperson said.

Kevin adds: "I read Facebook's response on media outlets last night. They apologized for the inconvenience this caused my family.

"Inconvenience was never an issue. Having my beautiful son compared to dismembered bodies, vampires, zombies, etc hurt me, and my family."

Kevin Bond holding Hudson

"In an effort to get the word out about Hudson I occasionally pay a small amount to boost posts here on Hudson's Heart," he posted on the fundraising Facebook page.

"Yesterday Facebook refused my $20 (£12.50) boost."

The statement Facebook sent him read: "Your ad wasn't approved because the image or video thumbnail is scary, gory, or sensational and evokes a negative response.

"Images including accidents, car crashes, dead and dismembered bodies, ghosts, zombies, ghouls, and vampires are not allowed."

Hudson's Heart charity wristbands

Kevin said: "Facebook you should be ashamed of yourself.

"Of all the garbage you endlessly pedal over the Internet, a picture of my son is where you draw the line? Disgusting."

Hudson is currently at Duke Children's Hospital, where a device called a Berlin heart has been fitted. It's helping keep him alive while he waits for a donor organ to become available.

He has been diagnosed as having suffered a myocardial infarction - the medical term for a heart attack - which most likely happened before he was born.

Speaking to ABC11 in the US, Kevin said: "I don't like to think of the odds in a negative way - I think he's going to make it."

Follow @BBCNewsbeat on Twitter and Radio1Newsbeat on YouTube


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